Email Marketing

Strategic email marketing services to nurture leads and drive sales.

Why email marketing:
• $42 ROI for every $1 spent
• 4 billion email users worldwide
• 80% of professionals use email
• Direct communication channel
• Owned audience
• Highly measurable

Our Email Marketing Services:

1. EMAIL STRATEGY
• Audience segmentation
• Customer journey mapping
• Campaign planning
• Automation workflows
• A/B testing strategy
• Goals and KPIs

2. EMAIL DESIGN & DEVELOPMENT
• Mobile-responsive templates
• Custom email designs
• Brand-consistent layouts
• Interactive elements
• CTA optimization
• Accessibility compliance

3. COPYWRITING
• Compelling subject lines
• Engaging email copy
• Personalized content
• Call-to-action writing
• A/B test variations

4. LIST MANAGEMENT
• List cleaning and hygiene
• Segmentation
• Subscriber growth strategies
• Re-engagement campaigns
• Preference management

5. AUTOMATION
• Welcome series
• Abandoned cart emails
• Post-purchase follow-up
• Birthday/Anniversary emails
• Win-back campaigns
• Lead nurturing sequences

6. ANALYTICS & OPTIMIZATION
• Open rate tracking
• Click-through rate analysis
• Conversion tracking
• Heat map analysis
• List growth monitoring
• ROI reporting

Email Campaign Types:

NEWSLETTERS
• Regular updates
• Company news
• Blog roundups
• Industry insights

PROMOTIONAL
• Sales and discounts
• New product launches
• Limited-time offers
• Event promotions

TRANSACTIONAL
• Order confirmations
• Shipping updates
• Password resets
• Account notifications

DRIP CAMPAIGNS
• Onboarding sequences
• Educational series
• Lead nurturing
• Customer retention

Package Options:

STARTER (₦80,000/month)
• Up to 5,000 subscribers
• 4 campaigns/month
• Basic template design
• List management
• Basic analytics
• Email platform setup

STANDARD (₦150,000/month)
• Up to 15,000 subscribers
• 8 campaigns/month
• Custom template designs
• A/B testing
• 2 automation workflows
• Segmentation
• Advanced analytics
• Monthly reporting

PREMIUM (₦300,000/month)
• Up to 50,000 subscribers
• 16 campaigns/month
• Full custom designs
• Advanced A/B testing
• 5 automation workflows
• Advanced segmentation
• Personalization
• Landing page integration
• Weekly reporting
• Strategy calls

ENTERPRISE (Custom)
• Unlimited subscribers
• Unlimited campaigns
• Dedicated account manager
• Custom automation
• API integrations
• Advanced personalization
• Multi-brand support
• Priority support

Platforms we work with:
✓ Mailchimp
✓ Constant Contact
✓ Sendinblue (Brevo)
✓ ActiveCampaign
✓ Klaviyo
✓ ConvertKit
✓ HubSpot
✓ AWeber

What's included:
✓ Email strategy document
✓ Template design (3-5 templates)
✓ Campaign creation
✓ Subject line optimization
✓ Content writing
✓ Image sourcing
✓ Mobile optimization
✓ Spam testing
✓ Scheduling
✓ Performance tracking
✓ Monthly reports
✓ List growth strategies

Best practices we follow:
• GDPR compliance
• CAN-SPAM compliance
• Double opt-in
• Easy unsubscribe
• Mobile-first design
• Personalization
• Segmentation
• Testing before sending

Expected results:
• 20-30% average open rate
• 2-5% average click-through rate
• 1-3% conversion rate
• List growth of 10-20%/month

Additional services:
• Email list building
• Lead magnet creation
• Landing page design
• Popup forms
• Integration setup

Contract: Monthly (cancel anytime)
Setup time: 1 week onboarding